My philoSophie: saturated fat is where it's at!
I have been selling natural skincare products online since 2003, but after developing Hashimoto’s thyroiditis, and researching it in 2016, I discovered how pervasive and harmful polyunsaturated oils are and immediately decided all the pufa-laden products had to go.
Once you know something you can’t un-know it and I couldn’t in good conscience continue to offer them to my customers.
Then I found there was nothing to replace them with, so I had to create my own.
My mission is to bring you only the healthiest products, and I hope in time to be able to feature other low/no pufa skincare products alongside my own.
It's not possible to stock every product that I would like to, so recommending them for purchase elsewhere with affiliate links is the next best thing.
I use many of them myself, and in instances where I don't, you can rest assured that I have checked out the ingredients to ensure they don't contain any nasties.
My customers' trust in the Absolutely Pure ethos is of paramount importance and I don't feature any products that I wouldn't use myself or recommend to family and friends.