Tested to European ISO Standards for broad spectrum effectiveness (UVA & UVB) and SPF Verification
Suitable for all skin types of all ages, does not irritate sensitive skin, can be used by people with skin allergies, is soothing, nourishing and moisturising.
No chemicals at all - no parabens, alcohol, lanolin, methylchloroisothiazolinine, methylisothiazolinine, retinyl palmitate, oxybenzone, phthalates, artifical perfumes, petrochemicals or colourants.
Non-Nano Zinc Oxide used which sits as a physical barrier to the sun, relecting it from the skin's surface. Zinc Oxide is the most effective broad spectrum sun protection you can get, yet it is also the safest.
Only 4 natural, skin-nourishing ingredients, nothing more, nothing less. We use Organic Virgin Coconut oil, Organic Unrefined Shea Butter, Unrefined Beeswax and non-nano cosmetic grade zinc oxide only!
Spending prolonged time in the sun is a risky business, and one that you should be well informed about before undertaking.
There are many factors such as altitude, latitude, reflection from surrounding surfaces (buildings, grass, pavements, snow, water) which can all increase the intensity of the sun's rays.
Not the Norm Ltd has gone to great lengths to ensure that Shade All-Natural sunscreen is a safe, effective sunscreen when used as directed and in an appropriate manner.
We advise you that between the hours of 11am - 3pm you should cover up with appropriate clothing and seek shelter from the strongest sun.
When exposing yourself and your family to the sun and using Shade All-Natural Sunscreen to help you to be safer, you are acknowledging that you understand the dangers and risks of sun exposure, you understand the limitations of the product you are purchasing, and you are making it your personal responsibility to keep yourself and your family safe.
Nowadays, there are too many dangerous chemicals that have found their way into mainstream sunscreens, and they in turn have found their way through our skin - into us!
If we're trying to avoid skin cancer, why would we use chemicals which are proven to cause it? That simply doesn't make sense. At an ideal SPF25, with only 4 ingredients to moisturise and protect skin from the broadest spectrum of damaging UVA and UVB rays, Shade has been developed to keep our skin naturally healthy whilst blocking rays that can burn and cause sun damage.
Tested to European ISO24443 and ISO24444 standards. We Need the Sun! There is no doubt that we need to protect our skin from the sun, but by the same token, we need some sun to generate an essential nutrient which helps to prevent cancer - Vitamin D.
Getting sun is the only way our bodies will make it for ourselves, so we spend some sensible time in the sun, making use of hats and light clothing BUT if we can't avoid prolonged exposure, we ensure we take our Shade with us!